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Our Story.

Our Story.

Zaggora is based in London, creating active fashion and accessories. Started in 2011, we’ve been supported by over 1 million customers in 143 countries around the world.

Our customers pay up to 50% less than traditional retail because we're more efficient.

Dessi Bell, founder, Zaggora

We believe the link between price and quality for fashion is broken. High price no longer means better quality. Too often you, the customer, pay a higher price than you should for products of inferior fabric and finishing.

Why? Because in fashion, there are too many intermediaries all adding layers of cost, which gets passed down to you. We’re here to change that, delivering better design and quality at a better price. We can do this because we work hard at being efficient. We have spent years optimising our supply chain to take out middle-men. We go directly to source on manufacturing and fabrics. We minimise transportation expenses. We do not work with wholesalers, distribution agents and sourcing agents who all add cost. All this means that the price you pay for every Zaggora product is for the quality, not for our inefficiencies.

Our styles are tasteful and our shapes are timeless, but always on trend. We love thoughtful details, clean lines and neutral tones. We design and make our styles in Europe, in-house and with a careful attention to detail.

Zaggora has won numerous Awards since 2012, including the National Business Award. Come and join the /pages/meet-the-teamBetterMovement and see how active fashion has never been so good.

Our styles are tasteful and our shapes are timeless, but always on trend. We love thoughtful details, clean lines and neutral tones. We design and make our styles in Europe, in-house and with a careful attention to detail.

Zaggora has won numerous Awards since 2012, including the National Business Award. Come and join the /pages/meet-the-teamBetterMovement and see how active fashion has never been so good.

Our home in London.

Our home in London.

Zaggora has always been based in Central London, UK. Whilst we have operations around the world, London is where we imagine and design products, produce content and co-ordinate global activities like marketing and operations.

We have logistics and customer service operations in the USA, fulfilment in Canada and dedicated websites serving customers in Australia and Asia. All of these activities are co-ordinated out of London where we make regular visits to teams based around the world.

We’re blessed to be based in such an incredible City that has a wealth of talent in the Creative industries.

Outstanding delivery.

We have fantastic fulfilment teams in the UK and the USA that work on dispatching online orders. Most orders are fulfilled same day and customers can choose from a variety of delivery services. Each order is expertly packed and tracked in transit to ensure a safe and secure journey.

Excellence in design.

Excellence in design.

Our in-house London design team draws on inspiration from fitness, the arts and the runway to create active inspired, versatile pieces for modern living. We work collaboratively with customers to engineer the finest fabrics for the optimal fit and feel. Since 2011, we’ve worked with the best crafts people around the world to source and construct technical pieces.

Every product starts with an idea based on customer feedback. Ideas are drawn and sketched by hand and brought to life in house by cutting and fitting each piece. We test wearability and fit extensively with multiple testers to ensure our products work on all body types, big and small.

We are one of a handful of brands to offer a broad size range of US 2 (UK6) to US 18 (UK22). We also regularly visit all of our production facilities and we only work with partners who uphold the highest ethical standards and produce the finest craftsmanship.

Expertly made in Europe.

Expertly made in Europe.

We make our products in house and with partners in Europe. Where possible, we also source all of our fabrics from family owned mills in Europe. From the very beginning, we’ve listened to customers. We’re always trying to improve our designs and products with you in mind. We regularly test both fit and feel on multiple customers and testers with different sizes and shapes to ensure versatility. We also rigorously test all of our products ourselves.

Better fabrics for the planet.

Better fabrics for the planet.

Where ever possible, we use natural materials like Merino, Econyl and Organic cotton. For instance, non-organic cotton is one of the most treated crops on the planet.

For 1 pound of raw cotton in the US, 1/3 pounds of synthetic fertilizers are used. 1 pound of raw cotton is roughly used to make a single t-shirt. In just one year in 2011, more than 2.03 billion pounds of synthetic fertilisers were used on cotton in the USA alone.

Conventional cotton also utilises between 3 and 5 times more energy to produce than organic cotton. Organic cotton is superior to conventional cotton in terms of increasing biodiversity, mitigating climate change by elimination of intensive fertilizers, reducing water contamination and consumption, preserving soil quality and reducing energy requirements. It’s also very soft on your skin making it good for you and good for nature.

Serious about sustainablity.

Serious about sustainablity.

We believe in our responsibility to each other and to the planet. We believe in making products that are good for you and minimise our impact. This means being conscious of the effect each part of our design and supply chain has on us, others and the planet.

Here’s just a few of the steps we’re taking manufacture as sustainably as possible:

  • - Bio degradable packaging
  • - Using regenerated materials
  • - Sourcing raw materials close to production
  • - Collaborating with World Wild Fund For Nature
  • - Using GOTS Certified Organic Cotton