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Serious about sustainability.

Serious about sustainability.

We believe in our responsibility to each other and to the planet. We believe in making products that are good for you and minimise environmental impact. Here’s just a few of the steps we’re taking to manufacture and transport as sustainably as possible:

  • - Packaging with Bio degradable and Recycled materials
  • - Using regenerated fabrics such as ECONYL made with recycled plastic into Nylon yarn
  • - Sourcing raw materials close to production
  • - Collaborating with World Wild Fund For Nature
  • - Using GOTS Certified Organic Cotton

Active fashion can be a dirty business. Polluting the world’s air, water and soil. But it doesn’t have to be that way. We worked with the World Wide Fund For Nature (WWF) to create a sustainable collection of active wear. Beautiful, easy to wear and made from 100% organic cotton that's kind on our skin and to the planet.

Most active fashion today is made from synthetic materials that are damaging to our planet during the manufacturing, use and disposal. By contrast, Wild At Heart is made from GOTS certified organic cotton, a natural fibre which is breathable, bio degradable and free from harmful chemicals.

We started Plant as a global movement to plant trees.

As Parents, we care deeply about the environment we create for our children. We believe in the science of Climate change, a complex and multi-faceted problem that will require significant innovation over the next few decades. We’re committed to doing our part.

Our goal is to plant 10 million trees in the next 10 years. To achieve this, we donate all proceeds from the sale of certain products to tree planting charities such as the Woodland Trust and Trees for Cities.

Plant will also collaborate with other brands to raise money for planting trees as well organising tree planting days and festivals where we invite our customers, influencers and celebrities to plant trees with us.

Not Plastic is an initiative we launched to replace single-use plastic packaging in the fashion and E-Commerce industry with biodegradable packaging. Plastic is bad for the planet and the environment.

For the last 3 years, we’ve been using a bio-degradable, compostable packaging for our product bags - rathan than single use plastic. We think everyone else should do the same. We make these bags with a production partner in Europe with a specially designed formula.

Over the next few years we’re encouraging other Brands and E-Commerce platforms to package clothing and other products using the NOT PLASTIC bio-degradable packaging.

Better fabrics for the planet.

Better fabrics for the planet.

We love to use natural, organic and recylced fabrics that look and feel incredible, with a reduced environmental impact. One of our favourite fabrics is Organic Cotton.

Did you know that Non-organic cotton is one of the most treated crops on the planet?

For 1 pound of raw cotton in the US, 1/3 pounds of synthetic fertilizers are used. 1 pound of raw cotton is roughly used to make a single t-shirt. In just one year in 2011, more than 2.03 billion pounds of synthetic fertilisers were used in the US alone.

Conventional cotton also utilises between 3 and 5 times more energy to produce than organic cotton. Organic cotton is superior to conventional cotton in terms of increasing biodiversity, mitigating climate change by elimination of intensive fertilizers, reducing water contamination and consumption, preserving soil quality and reducing energy requirements. It’s also very soft on your skin making it good for you and good for nature.